博客來精選推薦Social Media and Crisis Communication
Social Media and Crisis Communication
Social Media and Crisis Communication 評價
網友滿意度：
要來讓自己熟悉另外學的第二語言
最快又最方便的做法就是閱讀了!!(個人經驗)
像這本
Social Media and Crisis Communication
就是我在研讀書籍~ 主因當然是因為類別喜歡啦~
而且難度來說~~ 還~~~算OK啦XD
所以推薦給獨立自主學外語的朋友們唷!
有喜歡趕快手刀搶購吧!
博客來e-coupon傳送門
Social Media and Crisis Communication
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商品訊息功能:
商品訊息描述:
Employing the recent Social-mediated Crisis Communication Model, which serves as a framework for crisis and issues management in a rapidly evolving media landscape,Social Media and Crisis Communication will provide a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book will cover the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, future directions, and applications in specific crisis areas.
Both the theoretical and the practical will be discussed, providing a volume that will appeal to both academic-minded readers as well as professionals at the managerial, decision-making level. The total audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume yet has provided the sort of overarching synthesis of information regarding the field of crisis communication and social media that this book contains.
商品訊息簡述:
- 作者： Austin, Lucinda (EDT)/ Jin, Yan (EDT)
- 原文出版社：Routledge
- 出版日期：2018/01/01
- 語言：英文
Social Media and Crisis Communication
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